Owner workspace / First acquisition
Own the asset. Keep the calm.
Find a proven niche site, verify the numbers, then hand the day-to-day to a trusted operator.
Sites in pipeline
0 sites
Verified monthly revenue
—
Profit after operator fees
—
01 / Acquisition
Your pipeline
A steady process beats a rushed offer.
- 01Shortlist
- 02Due diligence
- 03Offer ready
- 04Operator handoff
Your first site starts with one good question.
No acquisitions added yet. Bring one candidate listing and verify its traffic and cash flow before you think about an offer.
Review the diligence checklist02 / Before you offer
A practical diligence pass
Verify earnings at the source
Reconcile seller claims with analytics, payout statements, and expenses.
Understand traffic quality
Check channel mix, seasonality, top pages, and any recent drops.
Check revenue concentration
See how much depends on one page, keyword, affiliate, or ad partner.
Review the asset itself
Inspect content quality, backlinks, indexing, ownership, and transferability.
Model what you will actually keep
Subtract operator fees, ongoing costs, and a sensible operating reserve.
Ask for read-only access and source documents. Treat unverified seller numbers as claims, not a forecast.
03 / Owner economics
What you keep
Monthly view · awaiting verified figures
Use verified revenue minus operator fees and operating costs—not gross sales—to judge the return.
04 / Handoff & reporting
Operator, lined up early
Before closing, agree who owns publishing, technical upkeep, monetization, and monthly reporting.
05 / Keep an eye on the basics
Traffic & revenue signals
Traffic shifts
Watch for sustained declines or a sudden change in source mix.
Waiting for baseline data
Revenue gaps
Compare reported income with analytics and payout records each period.
Waiting for baseline data
Too much concentration
Flag reliance on a single page, channel, or monetization partner.
Waiting for baseline data